New tier of service – focused products on the way from AIA Australia
[social_share]The insurance firm, AIA Australia, is seeking to separate itself from its competitors in the life insurance industry by unveiling a new assortment of life insurance enhancements. These upgrades will centre on the policy holder and include features aimed at financial advisers which will help them save more time. Towards this end, AIA Australia recently launched their new WeCare service. The WeCare program has strengthened AIA’s Priority Protection tool with a bevy of customer care-related upgrades as well as a host of life support and counselling option provided free of cost for policyholders.
Such perks of the program include exclusive discounts for clients who qualify, the possibility of receiving tax benefits, an upgraded crisis reinstatement feature, an array of sweeping referral services which is comprised of legal consultation, assistance with tax-related matters and emergency housing in the event of a disaster.
This wealth of benefits is available at no additional charge to policyholders who sign up for AIA Australia Priority Protection, and they are being implemented to assist AIA with improving its customer care credentials, a weakness that AIA sought to shore up after consulting with its network of advisers.
Built into the WeCare’s suite of features is a brand new Maximiser Benefit which will enable policyholders to structure their life insurance with superannuation much more easily. There is also an opportunity to raise monthly benefit limits for income protection up to $60,000.
Nine additional health and well being questions will be included on applications which will increase the odds that a customer will be deemed eligible for a discount off of their premiums up to 10 percent. The new questions will not require additional medical testing or exams.
Chief distribution and marketing officer at AIA Australia, Damien Mu, said that AIA believes these features will increase the ease with which life insurance policies are administered through reducing the amount of time that is focused on application review. Mr. Mu went on to note that the time-saving measures are only part of the benefits that will be passed down to the end customer.
Damien Green, chief executive of AIA, indicated that it is AIA Australia’s hope that these new products will aid in the growth and improvement of the adviser’s business. Mr. Green said that the aim was to allow adviser’s thoughts and feedback to be better heard and their ideas to be better implemented while keeping the customer as their focus.
